Our Story

IFEO Brand Story

Recalling the experience of starting a business last time: every entrepreneur has to face the risk of company bankruptcy or loss alone.

This invisible pressure accompanies every day of entrepreneurship from beginning to end, so that every day of entrepreneurship should be like walking on thin ice, fear risks, and forge ahead.

At that time, although the night in Shenzhen was beautiful, I hardly went to enjoy the bright night at night, because I often had to work until the early morning at night.

The last time was 10 years ago.

This experience has always warned me to be cautious and steady on the way to start a business.

Although the company is not huge, the business has been profitable every year.

Because of limited resources and high risk resistance, we have not taken the step of blind expansion.

Along the way, I have experienced the epidemic, global economic recession, global supply chain turmoil.

10 years have passed in a hurry.

I look forward to the seeds of the company’s rapid growing, which is always buried in my heart, so that I feel that my business road has never really begun.

It’s a kind of excitement that you can get up at three o’clock in the morning to modify the company’s logo, see the light in your eyes of excellent products, and see excellent brands going overseas…

When such a picture comes to my mind again and again, I feel that my dream is both so close and so far away…

In the future, I have greater things to accomplish.

By De.Rossi | IFEO Brand